Prime City Centre Setting
Located in West Bromwich’s town centre, the hotel puts you near local amenities and transportation hubs for easy exploration.
English
Hotels in West Bromwich9.0Exceptional(210 reviews) 
71% match
50% match
48% match
Premier Inn West Bromwich Town Centre - New Square
by Premier Inn
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About this hotel
Welcome to the Premier Inn West Bromwich Town Centre, your perfect retreat in the heart of West Bromwich!
Modern Comfort
Built in 2019, our smoke-free hotel boasts 84 stylishly appointed guest rooms designed for your comfort, ensuring a restful night’s sleep after a day of exploring.
Convenient Amenities
Start your day with our delightful buffet breakfast (available for a fee), and enjoy the ease of free self-parking onsite. Our 24-hour front desk and express check-out services provide the utmost convenience during your stay.
Prime Location
Situated just a short drive from top attractions like the Utilita Arena Birmingham and the International Convention Centre, you’ll have easy access to both leisure and business activities in the area.
Don’t miss out on this exceptional lodging experience – secure your stay at the Premier Inn West Bromwich Town Centre today!
Important Information
- This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).
Stay Details
Check-in from
03:00 PM
Check-out by
12:00 PM
Children
Not allowed
Pets
Not allowed
Amenities
Elevator
Breakfast available (surcharge)
Express check-out
Smoke-free property
Wheelchair accessible parking
Parking (limited spaces)
Free self parking
Wheelchair-accessible public washroom
Wheelchair-accessible van parking
Wheelchair-accessible on-site restaurant
Handrails in hallways
Handrails in stairways
Front entrance ramp
Free WiFi
24-hour front desk
Luggage storage
Express check-in/check-out
Room Types
Standard Double Room, Accessible Bathtub
Up to 2 guests21 m2Double bed (131-150 cm wide)
1 Double Bed
216 sq feet
Food & Drink - Electric kettle and free tea bags/instant coffee
Bathroom - Private bathroom, shower/tub combination, a hair dryer, and towels
Practical - Laptop workspace
Comfort - Climate-controlled heating
Accessibility - Low-height counters and sink
Need to Know - No cribs (infant beds) or rollaway/extra beds available
Non-Smoking
Sleeps
Up to 2 guests
2 adults
Beds
Double bed (131-150 cm wide)
Room details
21 m2
In-room amenities
TVHair dryerDeskPrivate bathroomHeatingElectric kettleNo rollaway/extra bedsNo cribs (infant beds)Free tea bags/instant coffeeLaptop-friendly workspaceLow-height counters/sinkBathtub grab bar
Family Quadruple Room
Up to 4 guests21 m2Double bed (131-150 cm wide), 2 Twin bed (90-99 cm wide)
1 Double Bed and 2 Twin Beds
216 sq feet
Food & Drink - Electric kettle and free tea bags/instant coffee
Bathroom - Private bathroom, shower/tub combination, a hair dryer, and towels
Practical - Laptop workspace
Comfort - Climate-controlled heating
Need to Know - No cribs (infant beds) or rollaway/extra beds available
Non-Smoking
Sleeps
Up to 4 guests
2 adults · 2 children
Beds
Double bed (131-150 cm wide), 2 Twin bed (90-99 cm wide)
Room details
21 m2
In-room amenities
TVHair dryerDeskPrivate bathroomHeatingElectric kettleNo rollaway/extra bedsNo cribs (infant beds)Free tea bags/instant coffeeLaptop-friendly workspace
Family Triple Room
Up to 3 guests21 m2Double bed (131-150 cm wide), Twin bed (90-99 cm wide)
1 Double Bed and 1 Twin Bed
216 sq feet
Food & Drink - Electric kettle and free tea bags/instant coffee
Bathroom - Private bathroom, shower/tub combination, a hair dryer, and towels
Practical - Laptop workspace
Comfort - Climate-controlled heating
Need to Know - No cribs (infant beds) or rollaway/extra beds available
Non-Smoking
Sleeps
Up to 3 guests
2 adults · 1 children
Beds
Double bed (131-150 cm wide), Twin bed (90-99 cm wide)
Room details
21 m2
In-room amenities
TVHair dryerDeskPrivate bathroomHeatingElectric kettleNo rollaway/extra bedsNo cribs (infant beds)Free tea bags/instant coffeeLaptop-friendly workspace
Standard Double Room
Up to 2 guests21 m2Double bed (131-150 cm wide)
1 Double Bed
216 sq feet
Food & Drink - Electric kettle and free tea bags/instant coffee
Bathroom - Private bathroom, shower/tub combination, a hair dryer, and towels
Practical - Laptop workspace
Comfort - Climate-controlled heating
Need to Know - No cribs (infant beds) or rollaway/extra beds available
Non-Smoking
Sleeps
Up to 2 guests
2 adults
Beds
Double bed (131-150 cm wide)
Room details
21 m2
In-room amenities
TVHair dryerDeskPrivate bathroomHeatingElectric kettleNo rollaway/extra bedsNo cribs (infant beds)Free tea bags/instant coffeeLaptop-friendly workspace
Hotel Policies
Pets
Pets not allowed
Guest type
LGBTQ friendly
General
Professional property host/manager
Ask about this hotel
Get answers about amenities, policies, and more — e.g. “Are pets allowed?” or “Is parking available?”
Guest Feedback
Feedback themes are sourced from guest reviews provided by our data provider.
What guests love
- •Clean and comfortable rooms
- •Helpful staff
- •Good food quality
- •Convenient location
Areas to consider
- •Service issues during peak times
- •Parking charge confusion
Cleanliness
8.76/10Rooms were noted as clean, but some cleanliness concerns were implied in negative experiences.
Service
9.23/10Staff were described as helpful and polite, with positive mentions of individual staff members.
Location
8.77/10Hotel's location near work and EV charging points was acknowledged positively.
Room Quality
8.72/10Rooms mentioned as lovely and comfortable, but some concerns about heating control.
Amenities
8.75/10Basic amenities were available, but no specific mentions of outstanding features.
Value for Money
8.71/10Value assessed through overall stay experience; consistent with overall hotel tier.
Food and Beverage
8.76/10Food quality praised in several reviews, although there were issues with service timing.
Overall Experience
8.73/10Mixed feelings noted; positive experiences offset by significant service issues.