Piazza Santa Maria Novella
Quartiere 1, Florence, Italy- Square
Compare nearby stays with similar location, guest experience, amenities, and class.
Charming Hotel in the Heart of Florence
Luxurious Accommodations
Experience comfort and style in our air-conditioned rooms equipped with modern amenities including flat-screen TVs, free WiFi, and private bathrooms. Some rooms even offer terraces with garden views for a truly relaxing stay.
Delicious Dining Options
Start your day with a buffet breakfast featuring a variety of options such as American, vegetarian, and gluten-free choices. Indulge in Italian cuisine at our on-site restaurant with vegetarian, vegan options available upon request.
Convenient Facilities and Services
Take advantage of our fitness centre, sauna, and garden, or explore Florence with a bike rental. Our multilingual staff is available 24/7 to assist you with any needs during your stay.
Ready to immerse yourself in the beauty of Florence? Book your stay at 25hours Hotel Florence Piazza San Paolino now!
Check-in from
03:00 PM
Check-out by
12:00 PM
Parking
PAID
Children
Allowed
Pets
Not allowed
Sleeps
Up to 3 guests
3 adults · 2 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
30 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
45 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
23 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
21 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
21 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
21 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
21 sqm
In-room amenities
Get answers about amenities, policies, and more — e.g. “Are pets allowed?” or “Is parking available?”
Provider-sourced guest reviews.
Excellent location Great interior design and friendly staff
Would have preferred walk in shower instead of bath
Design &comfort
De muziek en geluiden uit de speakers iets te hard
Awesome location. The rooms were very clean along with the entire hotel area.
The pillows are terrible.
La décoration
Ras
The location is amazing
The mattress and pillows are not comfortable at all.
What a find, a great hotel with so many quirks about it - all good ones! Loved the style of the rooms, the location was great and you can even buy the wings that are displayed in the ‘Heaven’ rooms!! Location was amazing
Not sure I can think of anything to be honest!!
Excellent location and fantastic facilities with cafe, bar and restaurant on site.
A very funky hotel, lots to look at and lots of fun! Very centrally located close to everything! Mostly the service was good and staff very friendly.
We just had one unfortunate dinner at the restaurant which was very disappointing. It was a large group and we all felt it was a rip off. The food and service was terrible.
I had booked a red room by mistake as was sharing with a woman who was attending the wedding i was going to and I only ever met once so it caused a giggle when discovered the "romantic" room but would be lovely to return again with romance in mind as room was gorgeous .... loved my stay there thank you
Nothing
Impressive
El hotel es muy moderno! Es divertido estar ahí. El personal muy atento. Las cervezas de cortesía son un plus. Ubicación espectacular muy cerca del tren y del centro.
Solo me hubiera gustado que los espacios comunes sean más para charlar con otros.
Gorgeous design throughout
Lighting to put make up on was tough with the red room
Location , the breakfast staff. I have never seen the concierge and when I ask the reception staff they know nothing one the city they are in…amazing!!!!
Some of reception staff, colors in the room, red and black are very gloomy, one thing I don’t understand which is writing the ward “HELL” on the mirror of the elevator, does this has relation with Freemasonry?
Da decoração, o hotel tem uma decoração muito interessante, divertida e elegante. Ficamos no quarto do céu, o quarto é muito bonito, silencioso e confortável, a vista do quarto dava para um pátio central, era bem bonita. O café da manhã delicioso, a concierge bem atenciosa. Fica em torno de 30 minutos a pé das atrações, achei bem localizado.
Tolles modernes und zentral gelegenes Hotel mit großen Zimmern
Glastüren zur Toilette waren für uns gewöhnungsbedürftig 😬. Der Rest war aber alles top!
alles top, vor allem Zimmer und Lage
nichts, alles top
Location, helpful staff
None
Tolles Hotel, freundliches Personal, die Zimmer sehr chic und sauber . Viel Liebe zum Detail. Hat uns wirklich gut gefallen. Das Restaurant großartig!! Das Essen der leckere Wein. Hatten sehr viel Spaß!
Das Wetter😂 ( deutscher kann eine Antwort nicht sein) Wirklich, alles Top!!!
Really enjoyed our stay. Quirky stylish hotel with a great atmosphere. Room was great, plenty of room, location was perfect, close enough to walk to the main sights but in a slightly quieter area. Good breakfast and friendly staff. Would stay again.
Great location, quirky rooms and well appointed. This hotel has a point of view which many don’t.
The hotel advertised a pool a main reason for us staying there to be told we needed to pay over $100 aud per day for two people to use it. This was extremely frustrating and we probably wouldn’t have booked it if we had known. Toilet door is see through - which seemed a little unusual.
Beau décor, bon emplacement, personnel sympathique, très jolie cour intérieure.
Le oreillers avaient une odeur de transpiration à notre arrivée, malgré notre plainte l’odeur a persisté pendant le séjour. Notre télévision n’a pas fonctionné lors du séjour, nous avons demandé une réparation mais ça n’est malheureusement jamais arrivé.
L’originalité , déjeuner super , personnel très accueillant , chambre très confortable mais système électrique un peu dépassé …
Best hotel of our 3 week travel around Europe!. Fantastic theme (we had a red room), exceptionally comfortable bed and bedding, brilliant shower. Breakfast was varied and we enjoyed ending the evening in the hotel bar, loved the ambient lighting. Walkable from station and main sights
Nothing at all to dislike
Very fun and inviting atmosphere.
La posizione e la particolarità dell'Hotel
This hotel has some awesome amenities. We visited the beautiful lounge, movie room, library, and sauna. Uniquely decorated and such a great attention to detail. The rooms were really cool and had wonderful touches like pour over coffee and cute mini fridge with complimentary drinks upon arrival.
Welcome ambiance decoration
Radio ds les.couloirs
Everything
Nothing
Das Hotel befindet sich zentral in der Altstadt, alles ist zu Fuß schnell erreichbar. Unser PKW stand sicher in der Tiefgarage für 30 € am Tag. Das Frühstück war super, es fehlte an nichts! Das Personal ist unaufdringlich, sehr freundlich und hilfsbereit. An dem Zimmer gab es nichts auszusetzen.Für unseren Aufenthalt das perfekte Hotel! Wenn Florenz dann dieses Hotel!
Everything
Nothing
Perfekt
Alles
Sfeer
Jammer dat de service in de bar minder flexibel was. Om 2300 aangeven dat een espresso martini niet mogelijk is omdat het apparaat al is schoongemaakt is niet gast gericht.
la localisation près de la gare et de la place Santa Maria Novella. Le palais qui a été superbement rénové. Le petit déjeuner +++ La décoration, incroyable . La dimension de la chambre: spacieuse; la gentillesse du personnel.
rien, il est toujours aussi agréable, peut-être une petite rénovation a commencer sur certains équipements et decorum qui commencent à s’abîmer au fil des années
Beautiful decor and lovely location. Would go back again
Location, struttura, spazi ed ambiente. Luogo davvero speciale
Il servizio bar da migliorare
Room themes, breakfast
Not much space to put washing things, potions by mirrors.
It's my favorite hotel in Florence so far, i've stayed there thrice. Great location, super stylish great service and there's a car park under the hotel. Only thing that i think can make it even better is pool access.
The fact that there's no pool access, or there is one for a small pool and you have to pay for it which i found a bit weird as pool access should always be included in the price for guests.
Very central and good facilities
No adverse comments
PERFECT !!!!
A acomodação é incrível! O design é algo absolutamente perfeito, em todo hotel temos arte. Nos quartos, na entrada, academia, salas de lazer. O quarto é muito maravilhoso , claramente vemos as referências a divina comédia. O banheiro é incrível, super espaçoso e tudo muito limpo. A sacada é um charme e o frigobar com itens inclusos é um plus muito legal! Recebemos uma recepção adicional pela lua de mel que foi um charme?
Não gostei de ficar tão pouco tempo, gostaria de ficar pelo menos 4 dias ! Melhores hoteis que já ficamos na vida !
Everything. It’s different to any other hotel I’ve ever stayed in.
Magnifique hôtel atypique, dans une ancienne abbaye. Parking souterrain à disposition (payant). Grande chambre lumineuse et confortable. Grande douche. Literie très confortable. Brasserie/café très bonne.
La piscine était accessible uniquement sur réservation et supplément de 30 € par personne. Je trouve cela très cher et surprenant, notamment vu le standing de l'hôtel. Dommage
We love the hotel! Perfect location, clean and nice rooms.
Super nice hotel easy walk around Florence
Ein Traum!
Tout. L’hôtel a une déco très stylée, la chambre est spacieuse et très confortable, le restaurant est excellent, le spa est un vrai plus. La localisation est parfaite pour visiter Florence à pied.
Ein wunderschönes Hotel inmitten der Altstadt! Sehr nettes, hilfsbereites Personal!
Hotel espectacular, muy cuidado y con una decoración preciosa. La habitación era muy grande y cómoda, con una ducha increíble y un pequeño balcón con vistas al jardín. La ubicación es muy céntrica y, además, dispone de aparcamiento, algo perfecto para quienes viajamos en coche. También cuenta con restaurante y bar, ideales para comer o tomar algo sin tener que salir del hotel. El gimnasio está muy bien equipado y completa una estancia realmente cómoda.
Como punto negativo, en las fotos del hotel aparece la piscina, pero para acceder a ella hay que pagar 30 € por persona y día. No vimos esta información claramente indicada en el momento de hacer la reserva y creemos que debería especificarse mejor. Aun así, es un hotel que merece mucho la pena y en el que volveríamos a alojarnos.
Aan heel veel kleine dingen is gedacht. Veel kunnen op ergen op kamer, alle gemakken en je verwachting wordt overtroffen
Het was wat moeilijker te vinden omdat je een eenrichtingstraat in gaat en het hotel dan gemakkelijk voorbij rijd. En dan kom je iets verder in een soort achterbuurt terecht waar je toch even begint te twijffelen.
Funky decor, great staff, comfortable bed, large room. Close to train station and Avis rental cars.
Fabulous hotel, thought provoking decor, really comfortable rooms, beds , showers etc and excellent food. Great parking and lovely staff .
Nothing
Very stylish decor and comfortable lounging areas inside and out. Bed was so so comfortable. Staff are super friendly and helpful. 12 check out is really helpful.
Plug by the kettle didn’t work - so had to switch it over My soap dispenser was broken.
Loved the decor, the friendliness, all the trimmings, the functionality and the breakfasts....Just amazing.
Can't say there was anything wrong!!!!
Extra le petit dejeuner
La réservation très compliquée.
Das Design des gesamten Hotels und der Zimmer ist außergewöhnlich toll gelungen und das Personal war durchgehend freundlich. Die Lage ist zentral und alles ist zu Fuß super zu erreichen.
Die Ausschilderung des Hotelnamens ist bei Ankunft mit Auto schlecht. Das Hotel ist nicht sofort zu erkennen und ich musste mit Auto nochmal um Block fahren.
Delightfully quirky!!! One of a kind and it made us smile!
The GPS will tell you “you have arrived “ but you have not. The hotel is in a restricted area and as a self drive you have to share your car registration with reception or you will be fined. They pass the information to the police and cancel the fine.
Colocou nos no quarto inferno vermelho e preto, esse é o nome. E aí eu não gostei bem pesado. Pedir para trocar pq não sentia bem. E aí trocou para o céu, azul e branco. Porém tive que pagar 50 euros. Achei muito errado essa cobrança mas o quarto claro maravilhoso
Quarto inferno, não gostei de nada. Quarto céu, amei td Não gostei de pagar 50 euros só para trocar a acomodação sendo que tinha disponível.
La décoration, le personnel et l’emplacement
Tolles Design, schönes Ambiente, aufmerksames Personal und besonders angenehm der durchgängig gut klimatisierte Innenbereich bei der Hitze im August. Kommen auf jeden Fall wieder
Die Lage ist top, das Hotel mega schön, haben einen Mini-Pool, der trotzdem eine Ruheoase ist. Zimmer sind super grosszügig, Betten komfortabel, und Dusch-gel/Bodylotionprodukte super gut riechend. Gerne jeder Zeit wieder, wenn in Florenz!
Frühstück
Wygodny duży pokój, smaczne śniadanie, przyjemny ogród w którym można spędzać gorące popołudnia
Klimatyzacja musi pracować bez przerwy - wyłączyliśmy ją raz wychodząc na kilka godzin i po powrocie cały pokój miał bardzo nieprzyjemny, „ściekowy” zapach
Wirklich spannend gestaltet, in einem tollen Viertel und schnell vom Bahnhof zu erreichen!
Der gesamte Style des Hotels ist einfach überragend gut gelungen - viele kleine liebevolle Details und ein überzeugendes Gesamtkonzept.
Thank you
All
The glass doors of the rooms😞 I got cut by the doors glass room
Zentrale Lage, auch gut mit der Bahn zu erreichen, Zimmer sauber, Minibar am ersten Tag inklusive, Balkon perfekt, Angebot auch im Hotel reichhaltig
Die Zimmer sind cool, auf Dauer könnte dies aber etwas anstrengend werden. Leider dunkeln die Vorhänge nicht gut ab
It was a good location
The hell themed room I got was an uncomfortable and the lift with hell!!! Skulls etc…. A no no for me but everything was ok without the hell theme
Quirky concept hotel Great design
Quirky
The stay was too short!!
The property was very clean and up to date. The location is steps from the water and a perfect sunset spot. Our hosts went above and beyond when we arrived and throughout our stay. They booked us a private transfer and suggested their favorite restaurants and experiences.
Nothing, everything was awesome!
The location was perfect! Easy t to get everywhere on foot.
Hmmmmm..... hard to think of anything?!
What a great place, we loved staying here , it was easy to find and in such a great location to visit everywhere we wanted to. We were grateful for the aircon (in the Italian heat ) and our room was amazing , the bed was super comfy and we had such a good nights sleep. The shower was huge and Bfast was lovely , so much choice and what a lovely chilled atmosphere. I would definitely stay here again and recommend it to everyone
Can’t think of anything
Quirky design but with a super luxe feel. A sense of humour but serious service. Amazing location, five minutes from the most beautiful views of the Arno and close Sta Maria Novella, Signoria and the Duomo.
I kept getting lost on the labyrinthine lobby floor. But that’s clearly more my issue than theirs!
Excellent property! Excellent staff! Excellent location!
Nothing
Unfassbare Lage. Tiefgarage. Toller, lockerer Style. Wundervolle Bar und Kaffee Terrasse außen. Mitten im Leben. Top !
Very comfortable bed. Amazing quirky room & hotel. Fabulous wet room. Car park & lift Hell !!! Deli at front entrance. Friendly staff
Swimming pool was a dip pool & had to book it & pay€30 but did get fed & watered. Not enough seating to lie down most seats undercover & just chairs & a table. Wanted to cool off each day for a while but could only use it once.
Da experiência completa
Le patio la douche la literie le personnel
J ai moins apprécié la piscine qui est petite et très chlorée
This property is a GEM! From the entire staff to the grounds and location. Top notch.
Everything was perfect. The rooms, the restaurant, the facilities, loved it all.
La déco de lhotel ainsi que de la chambre. . L'atmosphère général. L'espace piscine ainsi que le petit dej très complet et de bonne qualite.
L’hotel est très central à quelques minutes à pieds des monuments et en même temps extrêmement calme. C’est aussi un super lieu de vie avec le restaurant et le bar très animés. La décoration est très originale et poussée dans les détail. La literie est très confortable.
La climatisation est un peu bruyante dans les chambres.
Lovely breakfast and good location
Booking.com advertises a pool but there wasn’t one. This was particularly disappointing as I wouldn’t have booked it otherwise.
Lage ist top! Interessante Innenausstattung. Wir haben ein l kostenloses Upgrade erhalten.
Leider war der Pool (sehr kleiner Pool, aber immerhin!) nicht im Preis inkludiert und hätte nochmals Eur 30 gekostet, haben wir dann nicht genutzt.
Petit déjeuné fabuleux et équipe très sympathique et tout ça dans un lieux incroyable. L’hôtel est magnifiquement décoré un pure plaisir d’y séjourner.
A fun and stylish hotel with a great restaurant, cafe, bar and breakfast. The location is so central, we could walk everywhere. The rooms are well air conditioned and our balcony had a lovely view of the Florence rooftops. We will definitely stay here again.
The gym is small with not many options.
The staff were very helpful, the quirky design worked for us, the cinema was a bonus.
Nothing
I love the property
The gym, bad odor , lack of maintenance. The housekeeping was quite a disappointment this time.
موقع الفندق خيالي والفندق فكرته خطيرة وروعه الغرف حجمها مناسب جدا موقع الغندق جميل قريب حرفيا من كل مكان ما تحتاج تاكسي ابدا مشي فقط قريب منه سوبر ماركت فطورهم بسيط جداا ما انصح فيه ولكن الغندق خدمات وفكرة مجنونه
الفطور جدا محدود
Comfortable, clean, staff is really nice; location is very central (3 min from Santa Trinita and 10min walking from Duomo)
The theme of divina comédia is engaging and well suited for Firenze, but it feels a bit too much sometimes (too much red and too much clinical white), and there’s very little (or nothing) of the old palazzo other than the outside walls..
très belle décoration et ambiance originale
rien de particulier
Hotel bien situé dans le vieux centre pour visiter florence a pieds Dispose d un parking souterrain fermé au prix de 30 euros par jour qui permet a la voiture de passer dans la zone ztl en communiquant l immatriculation . Hotel qui révele sa beauté des que l on passe la porte d entrée,décoration surprenante ,un grand espace interne pour le repos et le dejeuner ,de multiples endroits pour se reposer ,une grande terrasse interne avec plantes ,fontaines ,et mullti endroits pour se caler ,prendre un apero,une salle de billard et blbliotéque sublime. Une déco thematique sur l enfer et le paradis. Le déjeuner sous forme de buffet est excellent et copieux ,l acceuil y est tres chaleureuse et professionnelle La chambre (coté paradis ) est grande avec un tres grand lit tres confortable et une clim qui marche .le frigo est empli de 2 bouteilles d eau ,2 bieres ,un soda un chocolat offerts a l arrivée
El sitio y el tipo de hotel
Superbe sejour dans cette hotel tres confortable et tourné vers l experience client. Idealement situé pour visiter Florence. Mille petits details et subtilités dans la decoration. Salle de sport et piscine tres agreables. Chambre grande et bien equipee. Je ne voulais pas partir!
RAS
La decoración, la ubicación, el silencio en la noche, el patio, el restaurante
Great hotel, comfortable, attentive staff and a great location to visit Florence.
Very quirky hotel, great location, great facilities, would definitely recommend
Nothing I didn’t like
Good location and good bar and facilities
Cet hôtel est une oasis dans Florence Il est fabuleux à tous les égards: . Tout d’abord, l’endroit est magique car il jouxte une vieille église Et une partie de l hôtel semble être l’ancien cloître . Ses espaces multiples: le jardin, le restaurant lumineux, les bars, dont une mention spéciale au bar I Golosi sur la piazzetta.. dépaysant et staff adorable . Le personnel souriant et vraiment serviable pour toutes questions . L’architecture du lieu et la décoration, dans les moindres détails. Et cela se retrouve dans les chambres. . La nourriture délicieuse et variée et les chambres à la décoration incroyable et confortables Bref, séjour en famille avec amis et grands adolescents On a tous tant aimé cet endroit qu’on y reviendra. On recommande !
Feedback themes are sourced from guest reviews provided by our data provider.
What guests love
Areas to consider
Cleanliness
9.06/10Mentioned as clean and cosy in several reviews.
Service
9.23/10Staff is praised for being friendly and flexible.
Location
9.17/10Conveniently located near attractions according to multiple reviewers.
Room Quality
9.02/10Rooms are noted to be well-designed and spacious.
Amenities
9.25/10Multiple amenities praised, including gym and music room.
Value for Money
8.91/10Good value is implied, but some concerns expressed about specific amenities.
Food and Beverage
8.86/10Food quality mentioned positively, though there's a note for more variety at breakfast.
Overall Experience
9.33/10Overall experiences described as amazing in various reviews.