The America Ground
The America Ground, Robertson Passage, St Leonards, TN34 1HH, United Kingdom- Mural
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Stylish Hotel on Hastings Seafront
Modern Rooms with Sea Views
All rooms at The White Rock Hotel feature private modern bathrooms with power showers. Many rooms offer superb sea views, providing a picturesque backdrop during your stay. Additionally, each room is equipped with tea/coffee facilities for your convenience.
Lively Cafe-Bar and Sun Terrace
Enjoy the vibrant atmosphere of the hotel's cafe-bar, perfect for socializing or unwinding with a drink. The sun terrace offers a relaxing outdoor space to soak in the sun while taking in the views of the seafront.
Convenient Amenities and Location
With a 24-hour front desk, free Wi-Fi access, and proximity to the town centre and Hastings Railway Station, The White Rock Hotel ensures a comfortable and accessible stay. Explore the nearby attractions such as the Old Town and St Leonards, all within a short walk from the hotel.
Book your stay at The White Rock Hotel for a memorable experience by the sea.
Check-in from
02:00 PM
Check-out by
12:00 PM
Children
Allowed
Pets
Not allowed
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Queen bed (151-180 cm wide)
Room details
15 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
2 Double bed (131-150 cm wide)
Room details
16 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Queen bed (151-180 cm wide)
Room details
12 sqm
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
2 Twin bed (90-130 cm wide)
Room details
15 sqm
Sea View
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Double bed (131-150 cm wide)
Room details
12 sqm
Sea View
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
12 sqm
Sea View
In-room amenities
Sleeps
Up to 2 guests
2 adults · 1 children
Beds
Extra-large double bed (Super-king size) (181-210 cm wide)
Room details
12 sqm
Street View
In-room amenities
Get answers about amenities, policies, and more — e.g. “Are pets allowed?” or “Is parking available?”
Provider-sourced guest reviews.
Room was large and comfortable. Breakfast was great value with 20% off , was lovely sitting out on terrace, overlooking the sea and pier. The staff were great, very friendly.
When arriving, the car park was at the back and when entering had to come down two flights of stairs.
Great location, friendly staff, sea view room, comfy bed, great shower
Slightly dated feel in the foyer/bar area
Lovely hotel in prime location. Spotlessly clean lovely rooms great view. Lots of stairs. Good parking. Staff so friendly.
Really need to get a good chef. Food was not well presented and although cooked could have been so much better. The only bad point about the hotel. Having said that the sandwich and snacks where very good.
Nice friendly feel in restaurant/bar area
Could have had black out curtains
Clean, great sea views and lovely staff on reception.
No smoking anywhere on the outside terrace seems a bit unfair.
Location, staff service and friendliness.
The motorbike noise in the street in front of the hotel.
Superb location by the beach and within ten minutes of the train station and old town, very clean rooms, amazingly friendly staff. Managed to get an upgrade to a bigger room too. Breakfast (discounted at 20% for hotel guests) was also delicious
The lifts are a bit small. Property is quite old and a little run down too.
Comfortable stay.Nice staff.
Would have liked there to be breakfast with your booking.Unfortunately more and more places like this,although available, are making guests pay for everything extra.Hotels should be minimin b/b,especially for the price.
The room we stayed in was spacious and had everything we needed. The rooms and hotel itself was clean and tidy. The location is perfect walking distance to the new town and old town. The bar and restaurant was an added bonus and the food was lovely. We would definitely stay here again.
Lovely English cooked breakfast. All staff are so helpful and friendly and welcoming. Hotel is in a brilliant location. Room we stayed in was very clean and comfortable. Having a bar at the hotel is brilliant. Having a sea view is so good.
All was fine. Hope to stay again. Have stayed at the hotel 3 times since May 2026.
Really welcoming staff, great Location
Pillows were a little bit lumpy and there wasn’t always someone at reception
All
The window in 306 was a little worrying with a dog and a younger child as it opens really wide with a drop that’s all
Het mooie uitzicht op de zee
De prijs-kwaliteitverhouding van het eten was niet ok.
Location friendliness of staff good choice of breakfast and nice terrace for a coffee or drink
Parking was hit and miss.
Breakfast good value for money. Hotel position brilliant for walk into town and just across the road to the beach
The person providing the tea and coffee and toilet rolls failed to provide and replenish items every day.
Friendly staff,clean and comfortable rooms and it was in a great location .
As above but the sea view was incredible
Great room and amazing service from the young woman serving breakfast, very helpfull
Was hot in room but during the heat wave, not hotels fault
THE WHITE ROCK HOTEL IS ONE OF THE BEST HOTELS FOOD EXCELLENT STAFF FRIENDLY NOTHING IS EVER ENOUGH FOR THEM THE ROOMS ARE CLEAN SPACIOUS EVERY THING IS ON HAND IF NOT THE STAFF WILL FIND IT THE RECEPTION STAFF CONNOT DO ENOUGH NOR THE BAR STAFF ALSO YOU HAVE THE WHITE ROCK THEATRE RIGHT NEXT DOOR WITH EXCELLENT SHOWS ALSO YOU CAN STAY OVERNIGHT IN THE HOTEL FOR £80 IN A DOUBLE ROOM AND A GRETAT BREAKFAST IN THE MORNING WITH TOAST - JUICE- TEA- OR COFFEE £7.20.
COULDN'T FIND ANYTHING WRONG.
1. Perfect location, beach right across the road. 2. Every member of staff we met were friendly & helpfully. 3. Room was clean, bath/ shower good, plenty of hot water. 4. Breakfast.. we paid for breakfasts, which was superb value. A great selection, plus 20%off for staying guests. We paid £13.00 for two small(but plenty!)cooked breakfasts including a hot drink... 5.Small car park at the back... we were lucky enough to get a space.
Only a couple of things... the mattress dipped one side so to felt you were going to roll out if bed!.. we had to put towels under the bed to make level.. Athough there was a small wardrobe there was no draw space... the room wasn't huge, but could hv had two bed side cabinets with drawers instead of tables... We came in boiling hot weather.. there was a fan, but the duvet was 10.5.. so a winter duvet!. We removed&slept under the cover but the room was very cluttered with storing this & as nowhere to put clothes. However, overall very good value for money, &we had a great break.
Freundlich gestaltetes Hotel direkt am Pier. Tolle Aussicht auf das Meer vom Zimmer oder auch der Restaurantterasse. Wunderbar gelegen um Strand, Altstadt zu genießen oder um zu Wandern.
Der Verkehr von der anliegenden Straße kann schon laut sein.
The staff were super lovely and helpful, and the room was very clean which is usually my main concern!
Homely feel, great having a breakfast menu. Good location.
Room did get a bit stuffy.
The location was excellent.
Room was comfortable, food was nice, staff were friendly, good location
The hotel was in a great location with a beautiful sea view, and it was dog-friendly too.
The soundproofing in the room wasn’t very good.
Staff were courteous, friendly and efficient, especially Maddie on the front desk. Room was very clean. Breakfast was good and served until 11am, and the cafe/bar was open all day. Just across the road from the beach.
Although the sea view room was great, the traffic outside, whilst not continuous, was noisy throughout the night. We were changed to a rear room for our second night which was much quieter. (The change was made cheerfully and without fuss.)
Quiet and friendly
Nothing
The location was brilliant, staff were very friendly and helpful.
Had to boil kettle on the floor, to reach the plug.
Easy access to beach and town
Limited menu
Veel geluid van straat en cafe
The location the view and access
No fridge and the fan didn't blow any air even though it was turned on
Fantastic location right on the beach front. Everything provided even down to the beach towels. Staff were helpful
It’s tired and could do with an update in some parts but I guess it’s an old building so it’s to be expected
directly across the road from the beach & easy walking to all atractions , good in house dining
The hotel was perfect. The staff went above and beyond to make sure I was comfortable during our stay in the hot weather with myself being heavily pregnant. The facilities were all great and location perfect. The price of the food and drinks are great and breakfast is delicious!
N/A
Lovely hotel on the seafront comfortable room good breakfast very friendly staff
Nothing
The service and breakfast was good.
The shower unit did not work. I reported it the first night but it was not fixed. We could only get red hot water from it which we could not get under.
Extremely helpful and friendly staff who helped us a lot. Excellent location faing the beach, opposite the pier, next door to the theatre, and wlking distance to old town. Nice restaurant/bar/lounge/terrace for breakfast/lunch/dinner/drinks. Clean and comfortable room.
Not great soundproofing- could hear traffic, people in bar downstairs, and dog barking in other room in middle of night.
We upgraded to have a bigger bed, seating area and tea/coffee facilities and biscuits which was very nice.
The room we were in was not as quiet as we expected it to be as we can hear people walking above our room, possibly a corridor that is above the room and when people shut their door, they slam it rather than shut it quietly and by slamming the door shut our room shakes. There should be a polite notice asking clients to shut the door quietly behind them. The bathroom should have a less brighter lighting because when we go to the bathroom in the night it's too bright. I see a lot of old people or those who are unable to use the steps that come into the hotel, and was wondering why there is no step free access! I looked it up online and apparently, if you ask a member of staff they can take you to a lift somewhere as an option. Shouldn't there be a NOTICE at the front to let them know this is available?
We had a sea front room with a lovely view of sea and pier. The room was spacious, comfortable, clean and in good order. The bathroom was large and had a lovely shower. If you had a late night the night porter was extremely reliable. The staff were always friendly and helpful.
It was excellent. With the warm summers a small fridge wouldn't go amiss, but I understand that would add to the cost of the room.
Location good. Friendly staff. Good restaurant
Creaky floors. No A/C. Needs a refurb
Nice hotel and friendly staff
Although it said it was dog friendly didn’t realise every room was and we could smell dogs in our room
Vegan options in the cafe. Oat milk in the rooms. Dog friendly. Nice staff.
A refrigerator in the room would have been nice, and taking the stairs was faster than the elevator.
Location was good
Very hot room no AC
The location is wonderful overlooking the sea and pier, outweighs the noisy road in front but the traffic does get very light by bedtime and the windows shut out the noise. I am a very light sleeper and it didn't bother me. Hardly noticed any noise from other rooms either adjacent or above, surprising for an older building. The staff are excellent, friendly and helpful. they take you to your room as the hotel is a bit of a rabbit warren. They work together as a team. I have seen reviews complaining about the lift but it took 6 people without luggage. The food was good and fairly priced, as a guest you get a discount at breakfast. The fruit plate was excellent as was the full breakfast. The bar serves good beer including Harveys. Lots of areas inside and out to chill out. Loved the drink station in the room, a kettle and china cups so you can make a good cup of tea. Two bottles of water were provided daily. I was impressed that whatever things I had used were always replenished each day. Although the rest of the UK was sweltering it was much cooler in Hastings and with the patio doors open it was quite comfortable downstairs. My first floor sea facing bedroom did get warm during the day but cooled off in the evening. A fan is provided. They supply lovely beach towels and who can resist a dip with the sea across the road. There were also blankets not sure if for the beach or for chilly evenings on the patio. Bathroom was updated with a walk in shower.
The bed and pillows could have been better. The chairs in the room were so uncomfortable but nice that the room was big enough to take two chairs and a small table. Inefficient flushing toilet was frustrating, what's the use of it using less water when you have to flush it multiple times! Staff did look at it but it's a poor design.
Check in Staff
Food was ok but limited choice Bath was dangerous for entry exit, high with no grab rails
All the staff are wonderful at the White rock hotel. They went above and beyond to make our stay perfect. We celebrated our wedding reception here. Everything from the food to the service was great. We can’t thank them enough for making our day stress free. We stayed 3 nights. The breakfast was delicious and the evening meal was so good. Thank you again to Madeline.
The balcony for a drink
The way down from the car park
Location. Staff. Food.
Bathroom and room were loose so they banged when window open. No locks on toilet
Although room appears dated it was comfortable
We both didn’t like the cooked breakfast at all.The poached eggs were very hard, bacon was dry and hard, sausages were bland and overcooked, mushrooms were cold and shrivelled
Laid back and wonderful terrace!
Lifts and small bed!
The room was very comfortable, with a great view, the breakfast was better than some hotels and the staff were very helpful with a laundry problem I had at the last minute and in general.
I don't understand why there can't be a small, cordoned off smoking area on the terrace. I, and other disgusting animals (smokers) I spoke to, will not use the bar if we can't have a smoke.
Location good. Would have liked more info re parking but no problems. Staff were really friendly and worked hard. Food good. Liked sitting on the front of hotel outside for coffee, food. Room comfy and well placed.
For a Premier room felt it was on the small side. No air conditioner as old hotel so very stuffy although we were provided with fan to aerate but not cool temp.
Lovely location. Great terrace for snacks, drinks with a view of the sea.
The room doors need updating as they tend to bang shut. Potentially disturbing for residents.
Friendly & helpful greeting on arrival. Excellent location. Bed very clean and comfortable. The veranda looked a little tired.
Lift nearest our room was very cramped. The food could have been better presented and was a little bland. The underside of the non slip mat for the shower was disappointing in that mould had accumulated. Otherwise all the glass etc was excellent.
From the moment we walked in the receptionist was very friendly and helpfull nothing was to much trouble as were all the staff they all went out of their way to help also location was excellent next to the white rock theatre breakfast was also excellent they had excellent beer on hand pull we managed to get a parking space behind hotel will definitely be coming back back
Nothing
Friendly Staff. Good location. Good secure storage for our E bikes
Everything
There could be air conditioning or more fans
Central location and parking available. Terrace facing onto promenade for drinks. Good breakfast Rooms and public areas very clean
Good impression generally Can be noisy at night as adjacent to main road
Didn’t have breakfast
Price
Very nice beach facing hotel. Helpful and kind staff. Great breakfast and service. Rooms were clean and value for money is excellent!
A bit noisy since it’s on the road
The room was well equipped with everything you need. Excellent breakfast. The location right on the seafront was also convenient for walking into the town.
Being on the front the traffic was a bit noisy even though the widows were double glazed.
Location and cleanliness
Dated
all the food was good
Very friendly and helpful staff. Location opposite beach was excellent. Parking in the hotel car park is limited, but we had no problem finding a space.
Narrow stairs, but lift available which we used instead.
Kanon
The breakfast was very good, with a nice selection of food. The staff were friendly, welcoming, and always willing to help.
Very uncomfortable and extremely small elevator. The bathroom only has a rain shower, so if you don't want to wash your hair every time, it's difficult to shower comfortably. There were long black hairs on both the sink and the bathtub, which was unpleasant and raised concerns about cleanliness. The furniture was old and had a strong unpleasant smell.
Very good and staff accommodated my requests
The food and hospitality were good; everyone was friendly and paid attention to detail with customer needs. Breakfast was hearty and filling and questions were answered with honesty.
The room was very warm, and I couldn't tell whether the radiator was on or off. Providing a fan in the rooms, especially during summertime, would be great. There were no do-not-disturb signs in the room, which was a matter of concern, especially if I were using the bathroom.
Great location, clean, comfortable , good restaurant /bar. Friendly helpful staff
Last question didn't answer I was with my eldest son . With a bird definitely 😈
Comfortable, spacious room and bathroom, helpful and friendly staff, good location.
Only minor things... Coffee machine wasn't working on the first night. Fire alarm went off before 7 am on Sunday morning because of a leaking radiator. Still, overall I felt really well looked after during my stay.
Great central location with parking. Very friendly and helpful staff offering excellent customer service. Room was a great size with modern decor and very clean. Tea and coffee making facilities were replenished daily and additional requirements were available from reception. Shower was large and the bathroom spacious. The downstairs bar offers a good size seating area.
The only reason I gave this a 4 star rating was because the pillows were really uncomfortable - please replace them!! Otherwise the bedlinen and towels were of a very good quality. In order to save resources, we would also have been happy to use the towels provided for the two night stay rather than them being replaced daily.
Feedback themes are sourced from guest reviews provided by our data provider.
What guests love
Areas to consider
Cleanliness
7.94/10Clean and tidy as reported in multiple reviews, but some comments on minor issues.
Service
8.91/10Staff were described as helpful and friendly, contributing positively to the experience.
Location
8.45/10Conveniently located near the sea and pier, although some noted a walk to attractions.
Room Quality
7.4/10Issues like noise, cold temperatures and creaky floors noted in several reviews.
Amenities
7.93/10Amenities received positive remarks, but some shortages in heating were mentioned.
Value for Money
8.39/10Good value for what was provided, including breakfast options.
Food and Beverage
8.44/10Breakfast and food quality received positive feedback.
Overall Experience
8.11/10Overall sentiment was positive despite some critiques, reflecting a satisfactory stay.